CFMOTO AUSTRALIA TRIUMPHS AT HENTY MACHINERY FIELD DAYS WITH BEST OUTDOOR EXHIBITOR AWARD

30/10/2024

CFMOTO Australia has once again proven its commitment to agricultural excellence, winning the prestigious Best Outdoor General Exhibitor Award at the renowned Henty Machinery Field Days. This accolade highlights CFMOTO’s dedication to delivering an outstanding customer experience and showcasing its extensive range of ATV, UTV and SSV products.

The standout display impressed judges with its vibrant setup, featuring colourful tents, flags, and signage, along with detailed vehicle specification stands. A well-organised layout ensured every visitor had a clear view of the vehicles, supported by a friendly and knowledgeable team, creating a welcoming atmosphere for all.

CFMOTO Australia’s Area Manager, Lance Whitelock, reflected on the team’s preparation, stating, "We spent six weeks planning our site to make sure all the vehicles, equipment, and point-of-sale materials were perfectly coordinated. Our goal was to engage customers with a setup that draws them in and highlights the quality of our machines."
Throughout the event, the CFMOTO team took an interactive approach, offering customers the chance to see the vehicles up close, including the newly released, latest-generation U10 PRO range. Staff actively engaged visitors to understand their needs. "We make sure our machines are presented in an open and inviting way, even starting them occasionally to encourage visitors to explore further," Mr. Whitelock added.

Henty Machinery Field Days holds a special place for Whitelock and the team, as the event draws a wide variety of attendees from across the region. “It’s always busy, particularly on Wednesday when we had five staff on-site, engaging with visitors from far and wide,” he said. “It’s not just about immediate sales; it’s about building confidence. We expect to see a boost in dealership visits over the next six months as a result of this event.”

While the agricultural industry faces challenges, including unpredictable seasonal conditions, CFMOTO remains a popular choice for many farmers. "Our base UFROCE 600 2-seater UTV is particularly appealing due to its size, ease of use, and price point, making it perfect for the average farmer," Mr. Whitelock noted. For those looking for premium features, the high-end models offer advanced options like air conditioning, electric windows, and fully enclosed cabins.

CFMOTO Australia’s win at Henty Machinery Field Days is a testament to the brand’s growing reputation as a leader in delivering quality products and exceptional customer service. Fans and customers can look forward to more exciting developments and opportunities to connect with CFMOTO in the coming months.